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Brickfish Social Media Analytics
Help You Understand Who, What, Why, Where and When?
The Brickfish® platform has a sophisticated social media analytics engine which tracks all consumer engagements and interactions within your program.
This powerful social analytics engine monitors and reports engagements from all sources including a brand's website(s), Facebook page and community sites. In addition, we can provide detailed analytics of where consumers are engaging throughout their social graph with your branded content. Be it Facebook, Twitter, blogs, email or a niche social networking site, the Brickfish platform will track it. You will then receive detailed social media campaign reports and social media viral activity reports.
Social Engagement (E-Score)
Social engagement performed by consumers within your program. These engagements include consumer creations; social actions such as "vote," "like" or other; engaged views and reviews.
Frequency
Frequency Number of times an individual user performs a social engagement around the campaign.
Likes, Tweets & Email Opt-Ins
Ability to integrate and implement Facebook brand page "likes" and tracking as a result of the campaign. Integration with brand's Twitter page to provide users with the opportunity to follow the brand. Ability to integrate and track email opt in programs.
Links to Buy
Several programs can integrate and track links to buy which are generated throughout the program. You will receive a report outlining clicks generated for each unique product or service which has been integrated.
Engagement Ratio
This metric tracks the effectiveness of each entry. The calculation shows the power and impact of a single consumer's entry. The ratio shows how many actions (votes, views and reviews) each entry drives.
Time Spent With The Brand
Our social media analytics engine tracks the time a consumer spends with the brand engaging on the social Web. Some implementations can also track the time a consumer spends creating branded UGC.
Unique Creators & Engagers
The Brickfish platform measures the number of unique creators and engagers in a campaign.
Thrid Party Tracking
Ability to integrate with some third party tracking tools.
Social Shares
Brickfish tracks everywhere the branded content is distributed across the social Web and provides detailed metrics on the number of URLs where the content is posted, received social actions such as "vote" or "like", shared, viewed and reviewed via the Brickfish share tools.
Geographic & Demographic
Various geographic and demo data gathered from users who participate in the social campaigns Powered by BrickfishTM.
See the detailed analytics of our ViralMap® technology
Brickfish patent pending technologies track engagement across the Web and around the world. Find out more.
Engage Your Customers
Engage your audience using one of our nine campaign types. Find out more about campaign types.
Understanding your customers begins with a click