Excerpt from "68% of CMOs Challenged by Social Media..."
Approximately 70% of global chief marketing officers feel unprepared for the demands of social media marketing according to a study released by IBM.
Social media allows customers to have instant access to brands, inherent in the very nature of social media. Answering a request or addressing an issue in the instant public space of social media often helps others seeking the same answers. Addressing the issue publicly and swiftly with a sense of grace can be shrewd (and practically free!) PR.
Acknowledging your fans on Facebook, Twitter and the like keeps them coming back for more by making them feel welcome and a part of the brand.
By running a social media marketing campaign with the Brickfish platform, brands can further increase the levels of engagement through frequency and reach. Customers are a part of the conversation and this will keep them regular on your social sites and this will inevitably lead to more sales.
Read this article in it's entirety "68% of CMOs Challenged by Social Media..."
For more on how Brickfish can help you understand the power of engagement, and how best to engage your fans, get in touch with us here.
Brickfish patent pending technologies track engagement across the Web and around the world. Find out more.
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