Lemonhead looked to Brickfish to better engage their current Facebook audience, as well as further grow their social presence across Facebook and Twitter. Lemonhead's current assets included a Facebook page, a website, and a dormant Twitter account. We decided the Superfans app would be the ideal platform to leverage their 75,000 current Facebook fans to reach out to their 22,000,000 friends.
Brickfish launched a one month campaign utilizing the Superfan app to drive engagement. A mix between a sweepstakes and a contest was used to ensure the lowest barrier to participation with the campaign. With a custom painted iPad as the Grand Prize, Lemonhead fans were incentivized to share the campaign with their friends to gain as many additional sweepstakes entries as they were able. In addition, the top 20 ranked Superfans would receive iTunes gift cards, the top 200 would receive a box of Lemonhead candy, and all Lemonhead Superfans would be sent Lemonhead wristbands for their participation.
Graphics that link to the Superfans app were placed on Brickfish's website in addition to Lemonhead's website, Facebook Page and Ferrara Pan's website.
Emails were sent out to Lemonhead's 120,000 email
Entrants who downloaded the app were enticed to refer the campaign to their friends via Facebook, Twitter, LinkedIn and Email.
Join the Brands That Know the Value of Engagement.