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Redbox Share Your Love

Objective
Redbox turned to Brickfish for a User Generated Content (UGC) campaign that would help increase brand awareness and drive customers and their business to redbox kiosks.

Campaign Statistics
  • 928,340 Engagements
  • 4,250 Entries
  • 6,200 Unique URLs
  • 4,215 hours spent with brand
  • 32,890 Unique Visitors


Solution
Brickfish launched a three week Share Your Love campaign asking consumers to hug a redbox kiosk and upload their photo to our platform. Consumers were required to rent a movie and then prompted at the checkout to submit a photo of themselves hugging a kiosk with the chance to win a $5000 home theater package.

Promotion
Tukaiz, a marketing services production company, printed stickers that were individually placed on all redbox kiosks

The Share Your Love campaign was featured on both the Redbox and Brickfish blog, Twitter and Facebook accounts.

Emails were sent to the Brickfish database of 300,000 members as well as Redbox's email database.

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Copyright© 2013 Social Mecca, Inc. Brickfish, Viral Map and Cost Per Engagement are registered trademarks of Social Mecca, Inc. Geo View is a trademark of Social Mecca, Inc. All rights reserved. (Patents Pending)