Brickfish Currents

Africa: The Rise Of Mobile In The Mobile Continent

24.07.2014
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Phones charging

The days before an American boards a plane to an African country like Morocco are largely spent devising a strategy to survive with limited technology — or at least, that was my approach before traveling to Morocco. I thought I was taking an adventurous leap across the digital divide and into a vast and scary new world with buttons instead of touch screens.

This was not the case.

Upon landing in Morocco, I was greeted with free WiFi in almost every hotel, High Definition television that was better than my own at home, and mobile phone users as far as [...]

Celebrate Summer with 30 Social Media Tips

18.07.2014
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30 social media tips

Our team is full of all sorts of social media savvy — from social video to analytics reports, optimizing Facebook promotions to the perfect real-time tweet, and driving retail to increasing YouTube views, we’ve seen a lot and learned a lot along the way.

And this month, we’re sharing 30 of them with you!

If you’re following us on Facebook, Twitter or Instagram, you’ve probably seen us use the hashtag #30daysofsocial. Each day throughout the month of July, we’ve been posting a social media tip to help you spark ideas for your social strategies [...]

World Cup Shatters Social Media Records

14.07.2014
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world cup final germany

In a tense, extra-time closeout, football giant Germany clinched its fourth World Cup Champions title in the 113th minute against its equally competent opponent Argentina last night in Rio De Janeiro.

The 2014 World Cup stage had more to offer than just gravity-defying headers by the likes of Robin Van Persie, air-bending corner kicks by Mario Götze, or theatrics by Luis Suarez — it also shattered social media records.

Here are a few social statistics that made this World Cup a truly global phenomenon:

1) A record 618,725 tweets per minute [...]

Mondelez Shift in Ad Spend Reflects the Rise of Mobile

10.07.2014
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Another major company is shifting its ad dollars away from traditional media and towards digital.

According to a recent article in AdWeek, Mondelez — better known by its brands Oreo and Chip’s Ahoy — will spend half of its $200 million marketing budget on digital by 2016.

Mondelez shift in ad spend reflects the trend of consumers spending more and more of their time on a mobile device. With a third of global internet traffic and 40% of video views coming from mobile, investing in digital video is arguably the best way for major brands to reach consumers [...]

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