Brickfish Currents

The Top 3 Rules of Instagram For Brands

17.04.2014
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Source: Instagram

A few weeks ago, Instagram was proud to announce that their community has grown to over 200 million monthly users. Furthermore, these users have shared over 20 billion photos to date — documenting everything from clouds to food porn.

But for brands, the question is this: How does a brand leverage their Instagram account to reach consumers who are actively browsing, sharing and selfie-ing on a daily basis?

From a brand’s perspective, here are the Top 3 Rules of Instagram:

1. Showcase your products

Your consumers love to browse products. In fact, over 80% of consumers [...]

Stay Flexible to Keep Your Social Strategy Fresh

16.04.2014
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The recent conversation surrounding Facebook’s news feed algorithm has surfaced long-buried concerns marketers have had about the social visibility of their content. However, with the right strategy in place, marketers can evolve at the same pace social is evolving.

If you’re reading this, you most likely understand the importance of social for your business. Of all the decisions people make to run a successful company, the decisions made in regards to social will often evolve more rapidly than others. You’re POS system will need updates, but they will likely be minimal compared to the number of [...]

So Long, Selfies – The Case For A Professional LinkedIn Photo

10.04.2014
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Entering the working world right now is a daunting task — especially when entering with an unconventional degree from a liberal arts college (I can say that; I attended a liberal arts college and received a degree in philosophy). While venturing out into the job market now is difficult given the economic situation, flooded applicant pool, and over-qualified and educated candidates, there are a few tools afforded to job seekers that were not available in the past.

Social media has many faces — one of which is the professional network, resume, and job search engine LinkedIn. A powerful tool [...]

Responsive Web Design Is Shifting Beneath Our Feet

3.04.2014
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One year ago, a search on Pinterest for “Web Design” or “Responsive Web Design” (the two should no longer be thought of as mutually-exclusive) returned a myriad of trendy — although distinct — pages, in which the vast majority shared a noticeable trait: A reliance on the underpinnings of a grid system on which they were built. The grid had become a part of the design itself, designs in which it became clear that content, specifically user-generated content and portfolio-like images were integrated with the grid to give a clean, seemingly organized design.

Simultaneously, another trend was in-step [...]

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