Brickfish Currents

Facebook Reach Declining? It’s Not Just You

24.04.2014
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Source: Statista

If you’re a social coordinator, like myself, then perhaps you have noticed a decline in the organic reach of your Facebook page(s) over the past few months.

If you’re like me, then perhaps you just thought you were getting worse at your job. Luckily for us, that is not the case. Facebook recently announced modifications to their news feed algorithm that are the real culprit. These changes are just the most recent in a series of changes that have negatively affected brands’ organic reach over the last few months (beginning approximately in November 2013).

These changes leave [...]

Messy Mobile Photo Gallery? 3 Apps to Organize & Share Your Photos

22.04.2014
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adobelightroom

Most of us need a way to organize all of the memorable moments — and selfies — stashed away in our mobile photo galleries. App developers to the rescue! The Brickfish team selected three apps that help organize, store, and share your most upload-worthy moments. Check them out below:

1. Tidy Photo

Tidy Photo is taking off because it’s a convenient way for users to sort their photos. The app selects photos based on similar distance, time, or shape. Upon grouping, a user can decide if photo selection merits its own album. For those [...]

The Top 3 Rules of Instagram For Brands

17.04.2014
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Source: Instagram

A few weeks ago, Instagram was proud to announce that their community has grown to over 200 million monthly users. Furthermore, these users have shared over 20 billion photos to date — documenting everything from clouds to food porn.

But for brands, the question is this: How does a brand leverage their Instagram account to reach consumers who are actively browsing, sharing and selfie-ing on a daily basis?

From a brand’s perspective, here are the Top 3 Rules of Instagram:

1. Showcase your products

Your consumers love to browse products. In fact, over 80% of consumers [...]

Stay Flexible to Keep Your Social Strategy Fresh

16.04.2014
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The recent conversation surrounding Facebook’s news feed algorithm has surfaced long-buried concerns marketers have had about the social visibility of their content. However, with the right strategy in place, marketers can evolve at the same pace social is evolving.

If you’re reading this, you most likely understand the importance of social for your business. Of all the decisions people make to run a successful company, the decisions made in regards to social will often evolve more rapidly than others. You’re POS system will need updates, but they will likely be minimal compared to the number of [...]

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