Is it time for social platforms to truly embrace ecommerce?
Over the last few years, several attempts have been made to introduce a commerce element to social media. The ventures failed to gain commercial traction, and the concept of social commerce ultimately took a back seat to other innovative additions to social media platforms.
However, as of last week all of that changed. Facebook and Twitter started testing purchase options within their respective platforms, indicating that both social networks are attempting to re-introduce social commerce to the masses.
Last week, Facebook announced that it is testing a Buy button [...]