If you’re a social coordinator, like myself, then perhaps you have noticed a decline in the organic reach of your Facebook page(s) over the past few months.
If you’re like me, then perhaps you just thought you were getting worse at your job. Luckily for us, that is not the case. Facebook recently announced modifications to their news feed algorithm that are the real culprit. These changes are just the most recent in a series of changes that have negatively affected brands’ organic reach over the last few months (beginning approximately in November 2013).
These changes leave [...]